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Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into new categories.
June 13, 2024
By: Lianna Albrizio
Associate Editor
Circana, a leading advisor on the complexity of consumer behavior, released its 2024 New Product Pacesetters, the 29th annual report highlighting 2023’s top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report details the continued impact of innovation within CPG, revealing that consumers seek exploration and new experiences as they adjust to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, ...
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